Event concept for the image-enhancing positioning of Warsteiner and Asphaltgold. Spread the Love!
Event design, concept & naming, motion design, social media
Giving never goes out of style!
The two brands clearly wanted to get involved with the district and give it something back. For this purpose, we designed a top-class charity event under the motto “Amore”. The concept plays with love, humanity and friendship on the one hand, but also offers enough projection space for the red light milieu and everything that goes with it. In the center of the charity thought stood an exclusively of us arranged T-Shirt, which was sold at the event location. The revenue went to Doña Carmen e.V., which stands up for the rights of prostitutes.
With Amore to detail
For the event design, we used the motif of the rose as the overall key visual with which we branded the event and gave it the visual bracket. The rose itself stands for love and affection, the rough style and the thorns for offside and danger. We mixed the motif with a documentary image world and insignia from the milieu to create a consistent design system. We used it for a variety of applications, both online and offline. Interior design of the event locations in cooperation with Volkmann Grolik.
Non è amore?