Event Design

AMORE

Frankfurt's Bahnhofsviertel is one of the most interesting places in Germany. On only half a square kilometre, brothels, art and some of the city's hippest clubs meet. Once a year, the district celebrates itself with the Bahnhofsviertelnacht, which now attracts 50,000 visitors. Warsteiner and Asphaltgold used this backdrop for a crashing charity event with which they also celebrated the friendship between the two brands in an image-effective way. We developed the motto, the visual concept and of course all the assets of the event. Amore - che altro?

The assignment

Event concept for the image-enhancing positioning of Warsteiner and Asphaltgold. Spread the Love!

Our services

Event design, concept & naming, motion design, social media

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EVENT CONCEPT

Giving never goes out of style!

 

The two brands clearly wanted to get involved with the district and give it something back. For this purpose, we designed a top-class charity event under the motto “Amore”. The concept plays with love, humanity and friendship on the one hand, but also offers enough projection space for the red light milieu and everything that goes with it. In the center of the charity thought stood an exclusively of us arranged T-Shirt, which was sold at the event location. The revenue went to Doña Carmen e.V., which stands up for the rights of prostitutes.

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DESIGN SYSTEM

With Amore to detail

 

For the event design, we used the motif of the rose as the overall key visual with which we branded the event and gave it the visual bracket. The rose itself stands for love and affection, the rough style and the thorns for offside and danger. We mixed the motif with a documentary image world and insignia from the milieu to create a consistent design system. We used it for a variety of applications, both online and offline. Interior design of the event locations in cooperation with Volkmann Grolik.

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Non è amore?

This way!