Certainly a »cut« above the rest, right?
Let’s keep going!
Firsteight is Europe’s largest editing house. They do all kinds of media, from music videos and ads to trailers, short films and full features. To reflect this, we developed a brand design that grew out of the hallmarks and tools of editing itself.
As mentioned above, Firsteight is all about editing. This informed the visual core of our idea, which incorporated elements from editing programs and machines into the design itself. For example, the key logo for the website is based on the generic symbol for editing found in most popular programs.
The main element and function of the website is in the form of a timeline module, which forms the backbone of almost all editing programs.
Certainly a »cut« above the rest, right?
Let’s keep going!