Brand Design, Packaging

IckeMade

Berlin-based company IckeMade puts together cool, on-trend modular systems primarily for food and spa products. A customer looking to make their own lemonade, for example, would receive a package by post containing the relevant ingredients, instructions, packages and labels. The result: a product that tastes great and is fun to try out.

The assignment

To develop a corporate design that reflects the company’s identity as a purveyor of self-made goods.

Our services

Corporate design, packaging, illustration

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PRODUCT EXPERIENCE

Taking pleasure from
the nice things in life.

 

Our key design parameter centred on the joy a customer gets from unpacking their IckeMade set and making their own product – whether this is lemonade, biscuits, a body melt or something else. This is why we created an accessible brand design that paid strong attention to detail. The illustrations – set out front and centre – capture the relevant product features, while the handwritten style is a clear call-back to their hand-crafted nature.

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IckeMade it myself!

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