Corporate Design

Junge Freunde

The association »Young Friends of the Hessian State Museum, Darmstadt« strives to bring more cultural projects to Darmstadt, and to enrich the city. We took the young friends in hand with this corporate design, and gave it various applications.

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Corporate Design Elements

 

The appearance of »Junge Freunde« is uncompromising. The simple use of black, white, and simple typography creates a strong and instantly recognisable symbol, lending itself to the strong approach of the group.

Junge Freunde Flyer Vorderansicht
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Junge Freunde Flyer Vorderansicht
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Proof of concept

 

This design has been implemented in a variety of events and functions. It showed that a Spartan use of design elements can be used to create a clear yet versatile image.

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busstop_citylight

Can this keep going?

This way!