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Clean your glasses first and take a look here.
The assignment
To devise and design a quality lookbook for presenting the company’s current range of eyewear.
Our services
Artistic direction, editorial design, illustration, typeface development
VISUAL CONCEPT
Clear as daylight
For this year’s lookbook, we flew to Tenerife with photographer Florian Schüppel and Die Zeit editor Nina Piatscheck. At the hotel pool and on the beach at Playa de las Américas, we focused on casting package holiday tourists to model the frames sold by Klar. This spontaneous approach led to some great shots of participants who were the very definition of ‘un-made-up’.
TYPEFACE DEVELOPMENT
Taking shape
Along with the illustrations, tones and designs, a special typeface, Klarial, was exclusively created to further emphasise the unique character of the lookbook. This typeface – which is as original as the people modelling the frames – makes quite the impression thanks to its sheer variety of shapes, which complements the diversity among the featured package holiday tourists.
