Editorial Design, Animation

Klar Looks 2018

Known only to insiders here at home, but at the forefront of the hip-hop scene in Iceland: Reykjavíkurdætur, or Daughters of Reykjavík. And in this collective, it’s only women who step up to the mike. For the new 2018 lookbook by Klar (Darmstadt), we paid a visit to the eccentric rappers in their homeland to do a photo shoot with them. They wore the latest frames from Klar for the occasion. The result: a visual stroll through the breathtaking landscape of Iceland and a tantalising glimpse at the new collection. Word!

The assignment

A visual concept to present the current collection

Our services

Art direction, editorial design, motion design

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LOOKBOOK

Hip-hop, horses & waterfalls

 

We were responsible for the lookbook’s conceptual and editorial design. The focus is firmly on the Daughters of Reykjavík and Iceland’s stunning landscapes. We intentionally decided against using an urban backdrop. The glasses become an authentic accessory.
Lifestyle photographer Florian Schüppel was able to capture the essence of the outlandish rappers perfectly. The idea behind the project was conceived by editor Nina Piatscheck, who also wrote the accompanying texts.

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TRAILER

Let the beat control your glasses

 

In addition to the lookbook, we worked with videographer Jim Gramming to produce a video clip and several teasers, and applied a graphic design style that suited the video down to the ground. Hard cuts paired with rapid typography animation go hand in hand with the beats laid down by the Daughters of Reykjavík.

Want to check out the next island of bliss?

Click here!