A visual concept to present the current collection.
Art direction, editorial design, text
Cotton candy, roller coaster and fresh looks
Screeching people in the roller coasters, flashing signs and slot machines on gaudy facades and above all the recognizable patina of elapsed time. All this forms an exciting contrast to Klar’s high-class glasses, perfectly captured by lifestyle photographer Florian Schüppel. As format we chose a classic tabloid to give the pictures enough space. For the texts, we put together interesting hard facts and curious trivia about the pearl by the sea and used them as a counterweight to the opulent in plain typography.
More roller coasters?