Editorial Design

Klar Looks 2019

Klar is a premium retailer for glasses and has made it its business to present the current collection once a year at an unusual location. This time the legendary seaside resort Blackpool on the English west coast – also known as "Las Vegas of the North" – won the race. Blackpool Pleasure Beach is the aging amusement park of the city. Its special ambience between dreariness and craziness formed the perfect backdrop for the shooting of the new Lookbook. As always without models – Real Dudes only!

The assignment

A visual concept to present the current collection.

Our services

Art direction, editorial design, text

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CONCEPT

Cotton candy, roller coaster and fresh looks

 

Screeching people in the roller coasters, flashing signs and slot machines on gaudy facades and above all the recognizable patina of elapsed time. All this forms an exciting contrast to Klar’s high-class glasses, perfectly captured by lifestyle photographer Florian Schüppel. As format we chose a classic tabloid to give the pictures enough space. For the texts, we put together interesting hard facts and curious trivia about the pearl by the sea and used them as a counterweight to the opulent in plain typography.

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More roller coasters?

This way!