Development of an appearance that clearly stands out artistically and visually from the usual look of tech conferences.
Corporate design, event design, webdesign, animation
Pipes, as the name suggests, are about how data gets from A to B. Consequently, the core elements of the appearance are elaborate illustration worlds that show this data flow. In keeping with the aim of the event, this is done in an entertaining and sometimes somewhat absurd way. The reason for this is the concept of the Rube-Goldberg machine on which the illustrations are based. This idea can also be found in the computer game “The Incredible Machine” from the 90s and forms a bridge to the tech world and a reference to the conference claim. As a house font, we only use a monospaced font in a single typeface. The word mark was also developed from this font. This creates another parallel to the tech scene: the familiar representation of source code.
Nerd meets supernerd
The extremely pointedly tailored offer is for an audience with a
sound background in engineering and data. In order to meet their demands, the speakers are recruited exclusively from the top level
of data and machine learning companies.
Enjoy, click and book
The Pipes motto also applies to the website: entertainment and information. The extensively used illustrations are now animated and really get the data flowing. At the same time, the website remains
clear and straight. Interested parties can quickly and easily find out more about the offerings and the speakers. The integrated booking tool ensures fast conversion without unnecessary clicks.
More from our pipeline?