The assignment
To create an elaborated visual identity of the art gallery, on whose applications the artist’s work is given sufficient space.
Our services
Corporate design, web design
Less is more
The magic word: reduction. We made a conscious decision to strip down the corporate design. That meant using black and white instead of colour and embracing clearly defined typographical hierarchies to create an arresting appearance. Restraint paired with clear structures makes this an original design that provides a neutral space in which to present the extremely distinct artworks.
As clear as day
The design is based on a clear, straightforward grid. All elements are easy to move around within the fixed parameters. Simple techniques are used to create a high degree of variation, while the unerring design establishes a sense of visual unity.
Enough space for every artist
The gallery’s website is at the heart of the brand’s identity. It informs visitors about current and past exhibitions, presents works and artists, and offers news relating to the gallery. The website is uncluttered, yet varied in style, and gives each artist a suitable platform on which to present themselves. There is a password-protected area for buyers enabling them to view the prices of the individual works.
Feels to abstract?
Well, check out our other projects.