Corporate Publishing

Takeda Live

The global pharma company Takeda is committed to improving the lives of people all around the world with first class medical innovations. Arndt Benedikt gave a total overhaul to the employee newspaper of Takeda Germany. The paper appears quarterly, and we take care of all design and co-ordination.

Editorial Concept

 

Takeda Live provides German employees with important information about the company. The editorial concept is classic and clear. Along with key information such as market and production data, it brings more human and approachable stories that are designed to provide entertainment and enrich the employee community. Each issue’s centrefold is devoted to unpacking a complex topic, with a striking infographic-based illustration.

Takeda Live
Takeda Live
Arndt Benedikt Takeda
Takeda Live

Design Concept

 

The layout of Takeda Live shifts effortlessly between newspaper- and magazine-design. The clear grid provides easy comprehension and a fluid reading experience. The illustration style, created by us, complements the features, and works with the editorial images to give the newspaper a distinct feel of its own.

Takeda Live

»With Arndt Benedikt, we have found a partner that is reliable, professional and always brimming with ideas. The employee newspaper is a key component of our internal communications, so the new design was essential to our successful transformation as a supplier of speciality pharmaceuticals.«

Andreas Hundt, Communications Manager for Takeda in Germany.

Takeda Live
Takeda Live

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