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Editorial Concept
Takeda Live provides German employees with important information about the company. The editorial concept is classic and clear. Along with key information such as market and production data, it brings more human and approachable stories that are designed to provide entertainment and enrich the employee community. Each issue’s centrefold is devoted to unpacking a complex topic, with a striking infographic-based illustration.
Design Concept
The layout of Takeda Live shifts effortlessly between newspaper- and magazine-design. The clear grid provides easy comprehension and a fluid reading experience. The illustration style, created by us, complements the features, and works with the editorial images to give the newspaper a distinct feel of its own.
»With Arndt Benedikt, we have found a partner that is reliable, professional and always brimming with ideas. The employee newspaper is a key component of our internal communications, so the new design was essential to our successful transformation as a supplier of speciality pharmaceuticals.«
Andreas Hundt, Communications Manager for Takeda in Germany.
