Magic hands for magic brands

studioarndtbenedikt When Type Becomes Identity. 🔤 Every wordmark tells a story, not through symbols, but through letters with intent. Our latest logo dump explores how subtle typographic decisions shape the voice and attitude of a brand. The challenge:
How can pure typography create distinctive, memorable brand identities, without relying on icons or color? – Font as foundation: Serif or sans — each typeface defines how a brand feels before it’s even read. – Custom modifications: Adjusted curves and ligatures transform letters into brand signatures. – Spacing as attitude: The silence between letters sets tone: calm, bold, or precise. – Between type and symbol: Modified wordmarks, like Dear Monday, blur the line between typography and icon, becoming both readable and emblematic. – Emotion by design: Subtle alterations convey optimism, confidence or lifestyle, giving each mark a crafted touch. The result:
Six wordmarks that don’t just label a brand: they embody it. ✨ From Arctic to The Base: Swipe through our logo series, wordmark edition Part 2 and get inspired by our love for logotypes. 
#BrandDesign #LogoDesign #wordmark #typography #VisualIdentity BrandStrategy StudioArndtBenedikt @dearmonday.de @go__wow @picard.fashion @join_the_base

studioarndtbenedikt Designing clarity, confidence and calm 🍃 Packaging that reflects balance inside and out. In a saturated health market, GreatVita needed a brand that truly reflects its promise: natural quality and everyday balance. Our task: translate that mindset into a visual language that feels light, trustworthy and human – most tangibly through a distinctive packaging design. ✨ Our approach: – Developed a modular packaging system with consistent hierarchy and flexible formats – Used vibrant greens and soft neutrals to reflect natural energy and everyday calm – Introduced tactile contrasts – matte surfaces, crisp typography and delicate gradients – for a modern, trustworthy feel – Added botanical illustrations and hand-drawn icons to convey honesty and human warmth Each detail contributes to a sense of lightness and clarity — turning simple supplements into lifestyle statements. The result: packaging that feels as healthy and balanced as what’s inside. 👉 See the full case and design system on our website. #PackagingDesign #BrandIdentity #HealthBranding #DesignSystem #VisualIdentity #ProductDesign #StudioArndtBenedikt

studioarndtbenedikt From nutrition to identity: recharging GreatVita 💧 When your products radiate health – your brand should, too. GreatVita offers natural supplements and plant-based essentials made in Germany. But their previous brand identity lacked the vibrancy and trust their products deserved. We defined a clear story: GreatVita helps people find their balance – at their own pace.
That thought shaped a refreshed brand world where quality meets emotion: – Deep green for grounding, bright hues for vitality – Confident typography and clear structuring for trust –Textures, illustrations and gradients that add lightness Now, GreatVita’s new design mirrors its purpose: a fresh, transparent and positive take on modern nutrition. See how design can lift an entire brand 👉 link in bio. #BrandDevelopment #CreativeAgency #DigitalBranding #HealthAndWellness #DesignCase #PackagingInspiration #StudioArndtBenedikt

studioarndtbenedikt You live and breathe design in motion? 🎬 You know how to make brands move — with rhythm, timing, and that unmistakable sense of style? Then you might be the Motion Designer we’re looking for. You’ll create everything from mood films to brand animations, turning strategy into emotion and visuals into energy. If you see design not just as form but as flow, send your application to jobs@arndt-benedikt.de – we can’t wait to see you in action! 🤘 #MotionDesign #AnimationDesign #BrandIdentity #DesignStudio #VisualStorytelling #StudioArndtBenedikt

studioarndtbenedikt Creating balance for active lifestyles 🌿 A fresh identity for a lighter, brighter lifestyle. The health food market is buzzing — but GreatVita needed more than great ingredients to stand out. Their products were pure and high-quality, yet the brand lacked the same vitality. ✨ Our mission: bring clarity, authenticity and freshness to every touchpoint. We built a visual identity rooted in balance and energy: 🌿 A stylised flower symbolising growth and lightness 🌿 A vibrant palette of deep green, lime and sky blue 🌿 Modular layouts, soft gradients and generous white space 🌿 Natural imagery and botanical details that feel honest and alive The result: a cohesive ecosystem across packaging, digital and print that makes healthy living feel simple, inspiring and modern. → Explore the full case on our website. 
#BrandDesign #VisualIdentity #HealthBranding #PackagingDesign #UXUIDesign #DesignForLife #StudioArndtBenedikt