studioarndtbenedikt 💫 Turning Sunday Scaries into Empowered Mondays
How do you rebrand a movement that’s already making waves? With clarity, courage – and a lot of joyful design.
@dearmonday.de is a pioneer in digital leadership coaching for women in the German-speaking world. What began as the Female Leadership Academy has grown into a powerful community that combines expert knowledge, emotional intelligence, and a spirit of play to create lasting impact.
🌀 The challenge:
* Rapid growth and a broadening offer needed a clearer brand architecture.
* The old name limited reach and digital adaptability.
* The brand needed to embody both professionalism and joy – and connect across podcasts, courses, events, and more.
✨ Our solution:
We started with a new name: DearMonday – a confident, optimistic answer to the Sunday Scaries. A symbol of new beginnings, shared momentum, and empowered community.
The brand design builds on that spirit: a clear, custom wordmark paired with a dynamic visual system. Striking typography, a vibrant color palette, playful illustrations and storytelling-driven layouts create a toolkit that works across all media – and keeps growing with the brand. The new design puts the pulse of a movement into form: optimistic, authentic, and ready for the future.
🚀 Stay tuned for part two.
#BrandDesign #LeadershipForWomen #VisualIdentity #CommunityBuilding #DesignForChange #StudioArndtBenedikt #Rebranding #DearMonday