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Arndt Benedikt
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Expertise

Expertise

We guide you step-by-step through the entire branding process to create a unique identity tailored to your needs.

Magic hands for magic brands

Our design and branding expertise is channelled into the three stages of the Arndt Benedikt production journey – Brand Definition, Brand Impression and Brand Experience – during which we transform your brand identity from an unfixed idea to its strongest asset. Each stage reinforces the other, enabling us to deliver a holistic design solution that exceeds your expectations and meets your audience’s requirements.

Stage 1: Brand Definition

Co-creation rules: We workshop your brand’s purpose, vision and mission with you to map its DNA. We channel the outcomes into a unique, structurally sound blueprint that we use as the basis for all subsequent developments relating to building up your brand.

● Brand Development
● Brand Strategy
● Brand Architecture

Stage 2: Brand Impression

Your brand needs to be seen and heard. Using your unique blueprint, we harness the potential of text, visual and audio formats to build a sensory brand identity that demands attention from your audience and leaves the strongest possible impression – in name, voice and appearance.

● Brand Design
● UX / UI Design
● Naming
● Tone of Voice
● Brand Messaging

Stage 3: Brand Experience

We live in the Information Age. That calls for a full brand experience rolled out across all online and offline channels. We identify the most relevant touchpoints and tailor your presence to have maximum impact – while delivering your brand’s message with crystal-clear clarity.

● Websites
● Online Shops
● Apps
● Social Media
● Brand Films
● Explainer Videos
● Animation
● Campaigns
● Brand Spaces
● Event
● Packaging
● Corporate Type
● Printed Matter
● Books
● Magazines


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Sounds promising?
See our theory in practice!

We are Arndt Benedikt based in Frankfurt am Main.

Crafting solid design frameworks on which to build engaging brand identities that can be rolled out across all relevant touchpoints is what we do best. Whether you’re in the private sector or public sector, an NGO or an institution: give us a call or drop by for a chat over a glass of apple wine to see what we can do for you.

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studioarndtbenedikt Coffee with character. Design with impact. ☕ We developed a new name and visual identity for Get Magic, a coffee initiative by Boehringer Ingelheim. The new identity connects Get Magic more closely to Burundi, where part of the beans originate. Its visual world is inspired by the country’s distinctive mountain landscapes, tropical rainforests and diverse plant life. • Layered illustrations create depth and atmosphere • Organic shapes reflect Burundi’s natural scenery • Gradients capture the light of sunrise and sunset • Fine details bring the landscape to life But Get Magic stands for more than great coffee. The project supports a range of social initiatives and connects everyday enjoyment with meaningful impact. The result is a packaging design that brings origin, atmosphere and social responsibility together in one distinctive identity. #PackagingDesign #BrandIdentity #SocialImpact #CoffeeBranding #ArndtBenedikt

studioarndtbenedikt One brand. Connected expertise. A clearer future. 🔭 Insignion brings together three disciplines that are often treated separately: management consulting, SAP HR solutions, and legal & compliance expertise. The challenge was to make this integrated approach visible and turn a brand that had grown over more than 20 years into one that feels focused, distinctive, and ready for what’s next. Our redesign translates Insignion’s complexity into a clear and flexible brand system:
• A sharpened positioning and stronger brand idea
• A confident, contemporary visual language
• A digital-first design system across all touchpoints
• Communication that speaks equally to clients and future talents The result: a brand identity that doesn’t just look more modern, but better reflects how Insignion actually works — connected, strategic, and built around complex transformation. #Rebranding #BrandStrategy #CorporateDesign #VisualIdentity #ArndtBenedikt

studioarndtbenedikt Transformation needs more than a new look. 🔍 For more than 20 years, Insignion has been guiding companies through complex transformation processes, bringing together management consulting, SAP HR solutions, and legal & compliance expertise. But the brand itself no longer reflected this integrated approach. The positioning lacked clarity, while the visual identity felt generic, dated, and not built for today’s digital touchpoints. Together, we sharpened the foundation before redesigning the surface: • Clearer brand strategy and positioning • A more distinctive and contemporary identity • Stronger communication for clients and future talent • A flexible design system made for digital applications The result is a brand that turns complexity into clarity and makes Insignion’s expertise feel as connected as the solutions they provide. #BrandDesign #Rebranding #BrandStrategy #CorporateDesign #ArndtBenedikt

studioarndtbenedikt Shape speaks first. Meaning follows. ✨ Before a brand name is read, its symbol has already said something. This part of our Logo Dump series focuses on the visual language of brand marks and how simple shapes can carry very different ideas. Each symbol starts with the same challenge: translating a brand’s character into a form that feels distinctive, memorable and unmistakably its own. What connects them:
• Reduction without losing character
• Shapes built for recognition at any scale
• Visual ideas that work before words are needed
• Symbols designed to become ownable brand assets From geometric and technical to organic and dynamic, each mark finds its own balance between simplicity and personality. Swipe through and discover the different shapes behind the brands. More identity work and design cases can be found on the Arndt Benedikt website. 👀 #LogoDesign #BrandIdentity #BrandDesign #GraphicDesign #arndtbenedikt

studioarndtbenedikt Design with care, built for scale. 🧠 heycare is a global Employee Assistance Program (EAP) and wellbeing platform – supporting companies and their people, every day, everywhere. As the brand evolved, its identity needed to grow up: less playful, more professional, but still deeply human. Our approach:
– reduce colors, sharpen the visual language
– move from startup-look to structure and tech appeal
– show the full spectrum of care – not just family support We created a cohesive system built on clarity and impact:
– distinctive bubbles that structure content and visualize relief
– calm layouts and typography for a more digital, intuitive feel – authentic imagery focuses on outcomes, not problems – showing what heycare truly delivers: mental clarity, support, and space to breathe The result: a brand that makes care visible, builds trust, and turns complexity into clarity. #branding #designsystem #wellbeing #eap #brandidentity