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Arndt Benedikt
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Agency

Agency

We call Frankfurt our creative base while being internationally connected.

Manifesto

We are a Frankfurt-based branding agency for entrepreneurs and changemakers around the world who want their brands to matter. Blending strategic thinking and creative design with a dash of patented Arndt Benedikt magic, we develop integrated brand experiences that embody a unique spirit, meet the highest aspirations and resonate with audiences.

We design

All our designs are bold, uncompromising and distinctive. Our design work is based on a deep understanding of the product, the target audience and your business aspirations.

We talk

Through workshops, relationship-building and dialogue across the branding journey, we stay in close communication with you from beginning to end to achieve the best results.

We create

Making brands stand out in a world where every business wants the same thing requires an unquenchable passion for creativity and a willingness to adopt an unorthodox mindset.

We trust

Our team specialises in helping brands achieve lasting connections with its intended audience. This calls for an inherent level of trust in the skills and experience of every member.

We transform

Together, design, communication, creation and trust are the foundations for creating a holistic brand experience that transforms your business into the next industry leader.


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Our Clients

We partner with clients from all walks of life. Some are fresh faced, while others have been around the block. Large or small, international or citywide, for profit or non-profit: we make no distinction between any of them. What matters to us is that you share our desire to think different, are fearless in chasing your goals and are willing to go all in with us for the long haul.

Sounds promising?
See our theory in practice!

We are Arndt Benedikt based in Frankfurt am Main.

Crafting solid design frameworks on which to build engaging brand identities that can be rolled out across all relevant touchpoints is what we do best. Whether you’re in the private sector or public sector, an NGO or an institution: give us a call or drop by for a chat over a glass of apple wine to see what we can do for you.

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studioarndtbenedikt Designed to rise. Built for clarity. How do you make structured growth feel clear, human and forward-looking? For Ascory Bank, the answer started with a new name and became a complete brand identity. Ascory is a specialist banking partner for FinTech Finance, Energy Finance and Scale-up Financing. The challenge was to translate its agile mindset, financial expertise and people-centric culture into one focused brand. Our solution: • A name combining ascendere, Latin for “to rise”, with story
• A logo balancing stability with momentum
• A warm, trustworthy colour palette
• A flexible design system that simplifies complex financial topics
• A consistent brand experience across website, recruiting, events and social media The result is a brand that makes Ascory’s purpose visible: enabling sustainable growth for businesses and people alike. Explore the full design case on the Arndt Benedikt website. 🔗 #BrandDesign #BrandIdentity #Naming #BankingBranding #ArndtBenedikt

studioarndtbenedikt CAPATICO — Where Strategy Meets Visibility What if access itself becomes the brand? Capatico stands for opening doors—connecting investors with high-quality, independent fund boutiques worldwide. Through proximity, curation, and personal guidance, they create opportunities that are usually out of reach. 💼 Our task: turn this promise into a brand that is both distinctive and scalable. We focused on: – Translating complex investment expertise into a clear brand story – Creating a cohesive Brand Deck to anchor positioning and messaging – Designing a modern identity that enhances visibility and recognition By refining both strategy and design, we enabled Capatico to communicate with greater clarity—building trust while standing out in a highly competitive landscape. The result?
A flexible, digital-first brand system that strengthens recognition while embodying Capatico’s strategic core. #branding #brandstrategy #visualidentity #financialbranding #corporatedesign

studioarndtbenedikt CAPATICO — Designing Access to What Matters Not all opportunities are visible. Some need to be designed. 🔍 Capatico opens doors to a curated world of investment boutiques—selecting strategies with real substance, long-term perspective, and independence from benchmarks. As one of Germany’s leading placement agents for long-only funds since 2011, their promise is clear: access, trust, and relevance beyond the mainstream. Our approach translated this into a brand that performs: – Sharpened positioning into a clear “Best-in-Class” narrative – Defined a tone of voice rooted in confidence and clarity – Built a visual identity reflecting precision, exclusivity, and trust The result?
A flexible, digital-first brand system that strengthens recognition while embodying Capatico’s strategic core. #branding #brandstrategy #visualidentity #financialbranding #designcase corporatedesign branddesign

studioarndtbenedikt Sometimes it only takes a small pause. A glass in your hand. A quiet breath. 
And a few stars that remind us there is still sparkle, even when the world feels uncertain, and that hope still points us toward better days.   That pause feels well deserved. The year has flown by, fast and focused and full of momentum. What made the difference were the people around us: a wonderful team and clients who share the same forward-looking spirit. And even though the world has been anything but simple, together we turned movement into progress, with the first stars already appearing on the horizon and pointing toward the ideas and projects we are shaping next.   It is the end of the year, and we want to use this moment to celebrate and say thank you. For your trust, your openness and the partnerships that make our work what it is. As in previous years, we are happy to give something back by supporting @leavenoonebehind2020 that makes a real difference where it is most needed.   Now it is time to slow down. To raise a glass.   To good conversations, small sparks of magic and a New Year filled with lightness, confidence and optimism. We wish you relaxing holidays and a confident start into the year ahead. Arndt Benedikt Magic hands for magic brands 🪄

studioarndtbenedikt When Type Becomes Identity. 🔤 Every wordmark tells a story, not through symbols, but through letters with intent. Our latest logo dump explores how subtle typographic decisions shape the voice and attitude of a brand. The challenge:
How can pure typography create distinctive, memorable brand identities, without relying on icons or color? – Font as foundation: Serif or sans — each typeface defines how a brand feels before it’s even read. – Custom modifications: Adjusted curves and ligatures transform letters into brand signatures. – Spacing as attitude: The silence between letters sets tone: calm, bold, or precise. – Between type and symbol: Modified wordmarks, like Dear Monday, blur the line between typography and icon, becoming both readable and emblematic. – Emotion by design: Subtle alterations convey optimism, confidence or lifestyle, giving each mark a crafted touch. The result:
Six wordmarks that don’t just label a brand: they embody it. ✨ From Arctic to The Base: Swipe through our logo series, wordmark edition Part 2 and get inspired by our love for logotypes. 
#BrandDesign #LogoDesign #wordmark #typography #VisualIdentity BrandStrategy StudioArndtBenedikt @dearmonday.de @go__wow @picard.fashion @join_the_base