Magic hands for magic brands

studioarndtbenedikt Design that bites back 👀 How do you turn 4,000 years of culinary tradition into a head-turning food brand? You keep it real – and you keep it spicy. When @sonamu.kimchi approached us, they had one goal:
✨ Make kimchi impossible to ignore. The Western market was lacking in flavour, depth – and design. Our task? To create a brand identity that would do justice to SONAMU’s roots and resonate with a wide audience. We set out to celebrate Korean culture without leaning into stereotypes, crafting a design that appeals to both culinary connoisseurs and curious first-timers. The goal was to strike the right balance between cultural depth, playful energy and visual clarity. We responded with a brand full of bite:
Illustrations inspired by Korean mythology bring meaning and memorability. The packaging is clean and confident – instantly recognisable on the shelf. And the tone of voice is bold, witty and warm, without ever feeling forced. The result? A design system that’s as layered as kimchi itself – crunchy, complex, with a kick at the end. SONAMU kimchi will hit the shelves soon – and it’s ready to shake things up. Stay tuned! 🌶️ 📸 by @florianschueppel #foodbranding #designstudio #koreanfood #packagingdesign #brandingwithbite #sonamu #studioarndtbenedikt #kimchi #illustration #branding #magichandsformagicbrands

studioarndtbenedikt Do you have commercial expertise and an affinity for design? Or perhaps the other way around: as a graphic designer, do you want to finally unleash your inner project manager? Are you enthusiastic about exciting design and working in a great team? Are you organized and driven? Then you’ve come to the right place! We’re looking for a Project Manager! 👀 If you wanna rock with us check out the link in our bio and send your application to jobs@arndt-benedikt.de ! 🤘🏻 #wewantyou #projectmanager

studioarndtbenedikt A spicy story worth telling 🌶️ K-pop, K-beauty, K-dramas… and now: K-food. 🇰🇷
With SONAMU, Korean flavour is stepping out of the niche and into the limelight – crunchy, tangy kimchi rooted in tradition and wrapped in cultural pride. Our client @sonamu.kimchi is more than just a condiment brand – it’s a cultural statement.
👉 A family recipe handed down for generations
👉 100% vegan, bursting with flavour
👉 Authentic storytelling rooted in Korean heritage The challenge? To bring real, authentic kimchi to the shelves – and the spotlight – in a market saturated with bland, inauthentic options. Our solution? We crafted a design system that fuses tradition with modernity. At the heart of the brand lies Korean mythology: pine trees as a symbol of resilience, dragons for luck and wisdom, and iconic creatures like the tiger, magpie and Haechi – each representing core brand values. This mythology inspired an illustration system that feels deeply rooted and unmistakably Korean.
Visually, the identity is clean, earthy and confident, offset with subtle humour and a youthful tone. The result? A flexible, characterful design that brings authenticity to every shelf – and every table. 👀 Curious for the full design dish? 📸 by @florianschueppel #brandingdesign #packagingdesign #koreanculture #foodbranding #studioarndtbenedikt #kimchi #designwithtaste #branding #illustration

studioarndtbenedikt ⚡️ From vision to voice – and into every touchpoint @dearmonday.de doesn’t stop at strategy. With a fresh visual identity in place, the next step was to bring it to life – across web, social, podcast and beyond. One key element of the new visual world: the Mondies.
These expressive illustrations bring emotion and playfulness into the brand. From subtle companions in tight spaces to bold statement visuals, they add character, identification and joy – one face at a time. 🚀 Ready to see how brand clarity becomes community power? Explore the full case on our website – link in bio. #CreativeDirection #IllustrationDesign #DesignSystem #VisualIdentity #StudioArndtBenedikt #DearMonday #brandinuse

studioarndtbenedikt 💫 Turning Sunday Scaries into Empowered Mondays How do you rebrand a movement that’s already making waves? With clarity, courage – and a lot of joyful design. @dearmonday.de is a pioneer in digital leadership coaching for women in the German-speaking world. What began as the Female Leadership Academy has grown into a powerful community that combines expert knowledge, emotional intelligence, and a spirit of play to create lasting impact. 🌀 The challenge: * Rapid growth and a broadening offer needed a clearer brand architecture. * The old name limited reach and digital adaptability. * The brand needed to embody both professionalism and joy – and connect across podcasts, courses, events, and more. ✨ Our solution: We started with a new name: DearMonday – a confident, optimistic answer to the Sunday Scaries. A symbol of new beginnings, shared momentum, and empowered community. The brand design builds on that spirit: a clear, custom wordmark paired with a dynamic visual system. Striking typography, a vibrant color palette, playful illustrations and storytelling-driven layouts create a toolkit that works across all media – and keeps growing with the brand. The new design puts the pulse of a movement into form: optimistic, authentic, and ready for the future. 🚀 Stay tuned for part two. #BrandDesign #LeadershipForWomen #VisualIdentity #CommunityBuilding #DesignForChange #StudioArndtBenedikt #Rebranding #DearMonday