Magic hands for magic brands

studioarndtbenedikt Seamless security, stronger identity What does it take to launch a new pharma logistics brand that’s as sensitive as its cargo? For Temptiv, clarity was key – from the very first degree. 🌡️ The Challenge
Temptiv is a fresh force in temperature-controlled pharma logistics – combining modular packaging, warehousing and cross-border transport in one seamless service. As a completely new brand, they needed more than a logo: trust, visibility and recognition had to be built from day one. The name – a blend of “temperature” and “sensitive” – set the tone. But how do you turn that into a compelling identity ready to perform across digital, physical and regulatory environments? Our Solution
We developed Temptiv’s brand from the ground up – defining its name, character and visual DNA in a fast, collaborative process. At its core lies a modular dot-grid system that shapes every design element:
• A mirrored “T” logo, inspired by snowflake geometry, signals clarity and cold-chain precision
• Two custom typefaces ensure consistency across digital, print and packaging
• A reduced color palette balances cool expertise with vibrant energy
• Layouts and iconography reinforce structure and scalability
• Human illustrations and warm-toned photography add approachability and trust Together, these elements create a scalable system that adapts to every touchpoint – and lives up to Temptiv’s promise: To secure tomorrow, we preserve today. Always ahead, because every degree counts. 🔗 Curious how strategy becomes structure? Stay tuned! #Branding #DesignSystem #VisualIdentity #PharmaLogistics #ColdChainDesign #StrategicDesign #StudioArndtBenedikt #Illustration #Typeface #CustomTypeface

studioarndtbenedikt Design that bites back 👀 How do you turn 4,000 years of culinary tradition into a head-turning food brand? You keep it real – and you keep it spicy. When @sonamu.kimchi approached us, they had one goal:
✨ Make kimchi impossible to ignore. The Western market was lacking in flavour, depth – and design. Our task? To create a brand identity that would do justice to SONAMU’s roots and resonate with a wide audience. We set out to celebrate Korean culture without leaning into stereotypes, crafting a design that appeals to both culinary connoisseurs and curious first-timers. The goal was to strike the right balance between cultural depth, playful energy and visual clarity. We responded with a brand full of bite:
Illustrations inspired by Korean mythology bring meaning and memorability. The packaging is clean and confident – instantly recognisable on the shelf. And the tone of voice is bold, witty and warm, without ever feeling forced. The result? A design system that’s as layered as kimchi itself – crunchy, complex, with a kick at the end. SONAMU kimchi will hit the shelves soon – and it’s ready to shake things up. Stay tuned! 🌶️ 📸 by @florianschueppel #foodbranding #designstudio #koreanfood #packagingdesign #brandingwithbite #sonamu #studioarndtbenedikt #kimchi #illustration #branding #magichandsformagicbrands

studioarndtbenedikt Do you have commercial expertise and an affinity for design? Or perhaps the other way around: as a graphic designer, do you want to finally unleash your inner project manager? Are you enthusiastic about exciting design and working in a great team? Are you organized and driven? Then you’ve come to the right place! We’re looking for a Project Manager! 👀 If you wanna rock with us check out the link in our bio and send your application to jobs@arndt-benedikt.de ! 🤘🏻 #wewantyou #projectmanager

studioarndtbenedikt A spicy story worth telling 🌶️ K-pop, K-beauty, K-dramas… and now: K-food. 🇰🇷
With SONAMU, Korean flavour is stepping out of the niche and into the limelight – crunchy, tangy kimchi rooted in tradition and wrapped in cultural pride. Our client @sonamu.kimchi is more than just a condiment brand – it’s a cultural statement.
👉 A family recipe handed down for generations
👉 100% vegan, bursting with flavour
👉 Authentic storytelling rooted in Korean heritage The challenge? To bring real, authentic kimchi to the shelves – and the spotlight – in a market saturated with bland, inauthentic options. Our solution? We crafted a design system that fuses tradition with modernity. At the heart of the brand lies Korean mythology: pine trees as a symbol of resilience, dragons for luck and wisdom, and iconic creatures like the tiger, magpie and Haechi – each representing core brand values. This mythology inspired an illustration system that feels deeply rooted and unmistakably Korean.
Visually, the identity is clean, earthy and confident, offset with subtle humour and a youthful tone. The result? A flexible, characterful design that brings authenticity to every shelf – and every table. 👀 Curious for the full design dish? 📸 by @florianschueppel #brandingdesign #packagingdesign #koreanculture #foodbranding #studioarndtbenedikt #kimchi #designwithtaste #branding #illustration

studioarndtbenedikt ⚡️ From vision to voice – and into every touchpoint @dearmonday.de doesn’t stop at strategy. With a fresh visual identity in place, the next step was to bring it to life – across web, social, podcast and beyond. One key element of the new visual world: the Mondies.
These expressive illustrations bring emotion and playfulness into the brand. From subtle companions in tight spaces to bold statement visuals, they add character, identification and joy – one face at a time. 🚀 Ready to see how brand clarity becomes community power? Explore the full case on our website – link in bio. #CreativeDirection #IllustrationDesign #DesignSystem #VisualIdentity #StudioArndtBenedikt #DearMonday #brandinuse