
studioarndtbenedikt Wings of Inspiration 🪽 At the heart of the transformation lies the new LLOYD logo: two flowing “L”s forming a symbol of movement, freedom, and confidence. More than a visual mark, it’s a statement – a lifestyle beyond footwear. – Logo: dynamic, wing-like lines as a strong central element. – Color world: Light Brick & Mint, paired with bold, vibrant tones – Typography: a blend of clarity and personality – Claim: Own the moments – an invitation to embrace life with joy and style Together, these elements create a brand identity that speaks to a new generation while staying true to its roots. 💡 Curious? Explore the design details on our website – link in bio. #Rebranding #LogoDesign #BrandIdentity #DesignCase #LLOYD #ArndtBenedikt