Werde Teil des Teams

studioarndtbenedikt Wings of Inspiration 🪽 At the heart of the transformation lies the new LLOYD logo: two flowing “L”s forming a symbol of movement, freedom, and confidence. More than a visual mark, it’s a statement – a lifestyle beyond footwear. – Logo: dynamic, wing-like lines as a strong central element. – Color world: Light Brick & Mint, paired with bold, vibrant tones – Typography: a blend of clarity and personality – Claim: Own the moments – an invitation to embrace life with joy and style Together, these elements create a brand identity that speaks to a new generation while staying true to its roots. 💡 Curious? Explore the design details on our website – link in bio. #Rebranding #LogoDesign #BrandIdentity #DesignCase #LLOYD #ArndtBenedikt

studioarndtbenedikt Inspiration for a new generation ✨ For over 137 years, LLOYD has stood for timeless craftsmanship and unmistakable quality. Recognized by the iconic red stripe on its sole, the brand is deeply rooted in tradition. But heritage alone is not enough to win tomorrow’s customers. The challenge: How can a classic shoemaker evolve into a lifestyle brand with international appeal? Our answer: A rebranding that opens new worlds – from sneakers to bags, from coats to accessories. A fresh vision (Fuel a Positive Lifestyle), a strong promise (Joy, Confidence, and Style), and a new design system that bridges legacy with modern relevance. ➡️ See the full case on our website – link in bio. #BrandDesign #Transformation #VisualIdentity #DesignCase #LifestyleBrand #LLOYD #ArndtBenedikt

studioarndtbenedikt Festival branding with a sip of dolce vita ☀️🐛 Ciao Amici Festival is a festival by friends, for friends – and their friends. In its 3rd edition this year, around 350 visitors came together in the Allgäu, Germany to enjoy 16 acts: from laid-back indie sounds to DJ sets until sunrise, yoga sessions to recharge, and food that tastes like pure summer. The setting? @dasrosso – a countryside retreat that feels like Tuscany with a touch of Wabi Sabi. 🏔️ Our challenge: capture this spirit in a design that feels as warm and welcoming as the festival itself. 
We created a visual identity built on: 🍏 Playful, loving illustrations that echo orchards, flower fields, and the magic of summer. 🍏 A key visual that radiates warmth and playfulness. 🍏 Design assets for every touchpoint: from merch and drink menus to signage and vibrant social media posts. The result? A branding that mirrors the joy of gathering with friends and dancing under the open sky 🌸 Maybe next year holds the next edition of @ciaoamicifestival. Who’s in? 📸 by @florianschueppel #BrandIdentity #FestivalDesign #VisualIdentity #ArndtBenedikt #CiaoAmiciFestival #DesignCase #GraphicDesign

studioarndtbenedikt Exploring the world through a lens – and through a brand’s vision 🌍📸 Boehringer Ingelheim isn’t just shaping the future of healthcare – they’ve been shaping cultural horizons since 1959 with the Internationale Tage. Each year, the exhibition at the Old Town Hall in Ingelheim on the Rhine opens a window into the art and culture of our world. This year’s theme, “Neugier, Mut und Abenteuer – Fotografinnen auf Reisen”, celebrates trailblazing women who, starting in the 1920s, set out to capture rarely seen places in breathtaking images. Our mission: create a social media campaign for LinkedIn and Facebook that amplifies Boehringer Ingelheim’s cultural commitment while reinforcing their brand values of curiosity and pioneering spirit. Through targeted carousel and video formats, backed by a paid campaign, we created a narrative that spoke to art lovers, local audiences and the professional network alike. The results speak for themselves: 1.15M impressions (+59% vs. 2024), 334K complete video views (+459%) and 76% longer engagement. Art, brand and audience – connected in one seamless journey. Here’s to the next adventure at the Internationale Tage 2026. ✨ #DesignForCulture #SocialMediaCampaign #BrandEngagement #CulturalMarketing #PharmaBranding #LinkedInMarketing #StorytellingThroughDesign #BoehringerIngelheim #StudioArndtBenedikt

studioarndtbenedikt Where memory meets meaning: The power of combination marks. For brands like Future Candy, Podstars and YeahBoy, we designed logos that merge typographic precision with symbolic depth — turning fleeting impressions into lasting brand recall. 🧠 Why combination marks work:
• Anchor visually and verbally in memory: By combining image and name, they strengthen recall through dual encoding in the brain. • Link emotional cues with semantic meaning: The symbol sets a tone, while the word provides context — together, they tell a richer story. • Trigger unconscious associations: A strong icon can evoke cultural, emotional or familiar references before the name is even read. • Strengthen recognition across fast-moving touchpoints: Whether on social, packaging or signage – the combined impact increases visibility. Our solution: strategic duality. Every mark we create is built to perform cognitively and visually — in motion, at a glance, or across languages. 🔗 Curious about how we blend type and symbol into cohesive systems?
Explore more in our logo dump series. #logodesign #combinationmark #visualidentity #brandingstrategy #typographyinbranding #designsystem #arndtbenedikt @stikkyapp @podstars.omr @yeahboy_hh