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Wir sind Arndt Benedikt mit Basis in Frankfurt am Main.

Unsere Spezialität: Erscheinungsbilder, die auf der DNA der Marke aufgebaut sind. Perfekt zugeschnitten für das Roll-out über alle maßgeblichen Touchpoints hinweg. Ob freie Wirtschaft, öffentlicher Dienst, NGO oder Institution: bei uns ist deine Marke in besten Händen. Sprich uns an oder komm zum Brainstorming auf ein Gläschen Äppelwoi vorbei. Dann zeigen wir, was wir zaubern können!

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studioarndtbenedikt One brand. Connected expertise. A clearer future. 🔭 Insignion brings together three disciplines that are often treated separately: management consulting, SAP HR solutions, and legal & compliance expertise. The challenge was to make this integrated approach visible and turn a brand that had grown over more than 20 years into one that feels focused, distinctive, and ready for what’s next. Our redesign translates Insignion’s complexity into a clear and flexible brand system:
• A sharpened positioning and stronger brand idea
• A confident, contemporary visual language
• A digital-first design system across all touchpoints
• Communication that speaks equally to clients and future talents The result: a brand identity that doesn’t just look more modern, but better reflects how Insignion actually works — connected, strategic, and built around complex transformation. #Rebranding #BrandStrategy #CorporateDesign #VisualIdentity #ArndtBenedikt

studioarndtbenedikt Transformation needs more than a new look. 🔍 For more than 20 years, Insignion has been guiding companies through complex transformation processes, bringing together management consulting, SAP HR solutions, and legal & compliance expertise. But the brand itself no longer reflected this integrated approach. The positioning lacked clarity, while the visual identity felt generic, dated, and not built for today’s digital touchpoints. Together, we sharpened the foundation before redesigning the surface: • Clearer brand strategy and positioning • A more distinctive and contemporary identity • Stronger communication for clients and future talent • A flexible design system made for digital applications The result is a brand that turns complexity into clarity and makes Insignion’s expertise feel as connected as the solutions they provide. #BrandDesign #Rebranding #BrandStrategy #CorporateDesign #ArndtBenedikt

studioarndtbenedikt Shape speaks first. Meaning follows. ✨ Before a brand name is read, its symbol has already said something. This part of our Logo Dump series focuses on the visual language of brand marks and how simple shapes can carry very different ideas. Each symbol starts with the same challenge: translating a brand’s character into a form that feels distinctive, memorable and unmistakably its own. What connects them:
• Reduction without losing character
• Shapes built for recognition at any scale
• Visual ideas that work before words are needed
• Symbols designed to become ownable brand assets From geometric and technical to organic and dynamic, each mark finds its own balance between simplicity and personality. Swipe through and discover the different shapes behind the brands. More identity work and design cases can be found on the Arndt Benedikt website. 👀 #LogoDesign #BrandIdentity #BrandDesign #GraphicDesign #arndtbenedikt

studioarndtbenedikt Design with care, built for scale. 🧠 heycare is a global Employee Assistance Program (EAP) and wellbeing platform – supporting companies and their people, every day, everywhere. As the brand evolved, its identity needed to grow up: less playful, more professional, but still deeply human. Our approach:
– reduce colors, sharpen the visual language
– move from startup-look to structure and tech appeal
– show the full spectrum of care – not just family support We created a cohesive system built on clarity and impact:
– distinctive bubbles that structure content and visualize relief
– calm layouts and typography for a more digital, intuitive feel – authentic imagery focuses on outcomes, not problems – showing what heycare truly delivers: mental clarity, support, and space to breathe The result: a brand that makes care visible, builds trust, and turns complexity into clarity. #branding #designsystem #wellbeing #eap #brandidentity