Unsere Expertise

studioarndtbenedikt Some ideas are better drawn. ✏️ Photography captures what’s there. Illustration can create what isn’t. It gives brands the freedom to build their own visual worlds, exaggerate ideas, add humor and turn even abstract topics into something with character. For our new Illustration Dump series, we’re opening the archive and bringing together illustrations created for very different brands, projects and purposes. What makes illustration a powerful branding tool?
• It creates a distinctive and ownable visual language
• It makes complex or abstract ideas easier to grasp
• It adds emotion and personality beyond photography
• It can flex from small details to bold key visuals Different styles, different stories, same goal: making a brand more recognizable and giving it another way to speak. Swipe through our first Illustration Dump and meet the characters behind the brands. 👀 #IllustrationDesign #BrandIllustration #BrandIdentity #VisualIdentity #ArndtBenedikt

studioarndtbenedikt Coffee with character. Design with impact. ☕ We developed a new name and visual identity for Get Magic, a coffee initiative by Boehringer Ingelheim. The new identity connects Get Magic more closely to Burundi, where part of the beans originate. Its visual world is inspired by the country’s distinctive mountain landscapes, tropical rainforests and diverse plant life. • Layered illustrations create depth and atmosphere • Organic shapes reflect Burundi’s natural scenery • Gradients capture the light of sunrise and sunset • Fine details bring the landscape to life But Get Magic stands for more than great coffee. The project supports a range of social initiatives and connects everyday enjoyment with meaningful impact. The result is a packaging design that brings origin, atmosphere and social responsibility together in one distinctive identity. #PackagingDesign #BrandIdentity #SocialImpact #CoffeeBranding #ArndtBenedikt

studioarndtbenedikt One brand. Connected expertise. A clearer future. 🔭 Insignion brings together three disciplines that are often treated separately: management consulting, SAP HR solutions, and legal & compliance expertise. The challenge was to make this integrated approach visible and turn a brand that had grown over more than 20 years into one that feels focused, distinctive, and ready for what’s next. Our redesign translates Insignion’s complexity into a clear and flexible brand system:
• A sharpened positioning and stronger brand idea
• A confident, contemporary visual language
• A digital-first design system across all touchpoints
• Communication that speaks equally to clients and future talents The result: a brand identity that doesn’t just look more modern, but better reflects how Insignion actually works — connected, strategic, and built around complex transformation. #Rebranding #BrandStrategy #CorporateDesign #VisualIdentity #ArndtBenedikt

studioarndtbenedikt Transformation needs more than a new look. 🔍 For more than 20 years, Insignion has been guiding companies through complex transformation processes, bringing together management consulting, SAP HR solutions, and legal & compliance expertise. But the brand itself no longer reflected this integrated approach. The positioning lacked clarity, while the visual identity felt generic, dated, and not built for today’s digital touchpoints. Together, we sharpened the foundation before redesigning the surface: • Clearer brand strategy and positioning • A more distinctive and contemporary identity • Stronger communication for clients and future talent • A flexible design system made for digital applications The result is a brand that turns complexity into clarity and makes Insignion’s expertise feel as connected as the solutions they provide. #BrandDesign #Rebranding #BrandStrategy #CorporateDesign #ArndtBenedikt

studioarndtbenedikt Shape speaks first. Meaning follows. ✨ Before a brand name is read, its symbol has already said something. This part of our Logo Dump series focuses on the visual language of brand marks and how simple shapes can carry very different ideas. Each symbol starts with the same challenge: translating a brand’s character into a form that feels distinctive, memorable and unmistakably its own. What connects them:
• Reduction without losing character
• Shapes built for recognition at any scale
• Visual ideas that work before words are needed
• Symbols designed to become ownable brand assets From geometric and technical to organic and dynamic, each mark finds its own balance between simplicity and personality. Swipe through and discover the different shapes behind the brands. More identity work and design cases can be found on the Arndt Benedikt website. 👀 #LogoDesign #BrandIdentity #BrandDesign #GraphicDesign #arndtbenedikt