
studioarndtbenedikt Inspiration for a new generation ✨ For over 137 years, LLOYD has stood for timeless craftsmanship and unmistakable quality. Recognized by the iconic red stripe on its sole, the brand is deeply rooted in tradition. But heritage alone is not enough to win tomorrow’s customers. The challenge: How can a classic shoemaker evolve into a lifestyle brand with international appeal? Our answer: A rebranding that opens new worlds – from sneakers to bags, from coats to accessories. A fresh vision (Fuel a Positive Lifestyle), a strong promise (Joy, Confidence, and Style), and a new design system that bridges legacy with modern relevance. ➡️ See the full case on our website – link in bio. #BrandDesign #Transformation #VisualIdentity #DesignCase #LifestyleBrand #LLOYD #ArndtBenedikt