studioarndtbenedikt Turning Audio into Identity 🔊✨
When it comes to powerful audio storytelling, Podstars by OMR leads the way. As one of Germany’s top full-service podcast agencies, they craft meaningful connections between brands and audiences through authentic voices and compelling formats — from Boris Becker to Tim Mälzer.
With OMR launching its new brand identity, Podstars faced a challenge:
🎙️How to stand out visually without losing the connection to its parent brand?
🎙️How to translate the immersive world of podcasts into a strong, scalable design system?
In close collaboration with the OMR team, we developed a confident, distinct identity that reflects Podstars’ role as a leading voice in the audio landscape. At its heart: a newly designed combination mark that combines brand coherence with individuality. The OMR Sans typeface grounds the logo in the parent brand’s visual DNA, while the circular soundwave symbol adds depth and uniqueness. Its visual elements — wave, stars and lightning bolts — stand for focused communication, excellence, and innovation.
The result is a confident visual anchor that positions Podstars as a leading voice in the audio landscape — recognizable, relevant, and ready for the future.
👉 Curious how we shaped the full visual world? Stay tuned for Part 2!
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