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Arndt Benedikt
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Expertise

Expertise

We guide you step-by-step through the entire branding process to create a unique identity tailored to your needs.

Magic hands for magic brands

Our design and branding expertise is channelled into the three stages of the Arndt Benedikt production journey – Brand Definition, Brand Impression and Brand Experience – during which we transform your brand identity from an unfixed idea to its strongest asset. Each stage reinforces the other, enabling us to deliver a holistic design solution that exceeds your expectations and meets your audience’s requirements.

Stage 1: Brand Definition

Co-creation rules: We workshop your brand’s purpose, vision and mission with you to map its DNA. We channel the outcomes into a unique, structurally sound blueprint that we use as the basis for all subsequent developments relating to building up your brand.

● Brand Development
● Brand Strategy
● Brand Architecture

Stage 2: Brand Impression

Your brand needs to be seen and heard. Using your unique blueprint, we harness the potential of text, visual and audio formats to build a sensory brand identity that demands attention from your audience and leaves the strongest possible impression – in name, voice and appearance.

● Brand Design
● UX / UI Design
● Naming
● Tone of Voice
● Brand Messaging

Stage 3: Brand Experience

We live in the Information Age. That calls for a full brand experience rolled out across all online and offline channels. We identify the most relevant touchpoints and tailor your presence to have maximum impact – while delivering your brand’s message with crystal-clear clarity.

● Websites
● Online Shops
● Apps
● Social Media
● Brand Films
● Explainer Videos
● Animation
● Campaigns
● Brand Spaces
● Event
● Packaging
● Corporate Type
● Printed Matter
● Books
● Magazines


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Sounds promising?
See our theory in practice!

We are Arndt Benedikt based in Frankfurt am Main.

Crafting solid design frameworks on which to build engaging brand identities that can be rolled out across all relevant touchpoints is what we do best. Whether you’re in the private sector or public sector, an NGO or an institution: give us a call or drop by for a chat over a glass of apple wine to see what we can do for you.

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studioarndtbenedikt 💫 Turning Sunday Scaries into Empowered Mondays How do you rebrand a movement that’s already making waves? With clarity, courage – and a lot of joyful design. @dearmonday.de is a pioneer in digital leadership coaching for women in the German-speaking world. What began as the Female Leadership Academy has grown into a powerful community that combines expert knowledge, emotional intelligence, and a spirit of play to create lasting impact. 🌀 The challenge: * Rapid growth and a broadening offer needed a clearer brand architecture. * The old name limited reach and digital adaptability. * The brand needed to embody both professionalism and joy – and connect across podcasts, courses, events, and more. ✨ Our solution: We started with a new name: DearMonday – a confident, optimistic answer to the Sunday Scaries. A symbol of new beginnings, shared momentum, and empowered community. The brand design builds on that spirit: a clear, custom wordmark paired with a dynamic visual system. Striking typography, a vibrant color palette, playful illustrations and storytelling-driven layouts create a toolkit that works across all media – and keeps growing with the brand. The new design puts the pulse of a movement into form: optimistic, authentic, and ready for the future. 🚀 Stay tuned for part two. #BrandDesign #LeadershipForWomen #VisualIdentity #CommunityBuilding #DesignForChange #StudioArndtBenedikt #Rebranding #DearMonday

studioarndtbenedikt From concept to cold chain clarity ❄️ 
Pharma logistics is high-stakes, high-precision – and often invisible. With Arctiv, we brought that hidden world to light. Every detail of the brand is designed to make their purpose tangible: to protect what matters most, even under pressure. The visual language is built on tension and balance:
🧊 Cool tones meet warm light – for a sense of care within control.
🔠 Rational typography meets subtle character – for clarity with personality.
📦 A flexible design system mirrors the adaptable, exacting nature of Arctiv’s operations. A brand that doesn’t just look the part – it feels it. Because logistics isn’t just about moving products. It’s about moving lives forward. #pharmalogistics #brandingwithpurpose #designforgood #brandidentity #visualidentity #logodesign #typographydesign #studiowork #studioarndtbene­dikt

studioarndtbenedikt Logistics with life at its core 🚚
 What if pharma logistics didn’t just move goods – but kept life going? For Arctiv, a specialist in temperature-controlled pharma transport, we developed a brand that reflects the precision of their mission and the emotion behind it: delivering vital therapies to the people who need them most.   The challenge: Create a brand that communicates technical excellence without feeling cold. One that conveys responsibility, precision, and humanity – all in equal measure.   Our solution: We developed Arctiv’s brand from the ground up – strategically, visually and verbally. From the very first name idea to the final design asset, we crafted every element to express Arctiv’s vital role in global pharma logistics. Guided by the brand idea “We move what keeps life going,” we created a visual identity that combines functional clarity with emotional relevance.
The color palette merges cold control with warm empathy. Typography balances structure and personality. A modular grid system ensures flexibility and consistency across media. And authentic imagery connects the technical world of logistics with the human stories behind every shipment. The result?   A powerful, emotional brand that connects high-end logistics with life-saving purpose. 🌟   #brandidentity #pharmalogistics #studioarndtbene­dikt #designsystem #logodesign #corporatedesign #typographylovers #magichandsformagicbrands

studioarndtbenedikt Finally catching our breath – OMR was one wild ride! 😅✨ It all started with Falko‘s talk at OMR × IMAGING: “Make a Love-Brand, not a Blabla-Brand.” Because features alone don’t win hearts – values do. And design that truly connects.   Oh, and by the way: We loved seeing our visuals everywhere – across 20,000 sqm and 200+ screens. From stickers to stages. 🚀 Pretty proud of that. @officially_omr @omr.education #branddesign #omr25 #eventbranding #visualidentity #brandingmatters #creativeagency #designsystem

studioarndtbenedikt Typographic precision: Wordmarks as strategic design tools 🛠️ Typography alone can be a powerful branding tool. For clients like BioNTech, F.A.Z. Konferenzen or Next Packet, we developed custom logotypes that transform names into distinctive visual identities. What makes a wordmark effective? 🔎
– High recognition through consistent name presence
– Timeless aesthetics beyond trends
– Strong adaptability across media and formats
– Strategic use of type to reflect brand values
– Legal clarity in trademark protection Our approach: reduce to the essential — and refine every detail. From spacing to stroke contrast, each element is crafted to communicate clearly, memorably, and meaningfully. ➡️ Swipe through our logo series — wordmark edition — and discover our love for logotypes. #wordmark #brandingdesign #typographydesign #visualidentity #logodesign #strategicdesign #arndtbenedikt @cherrydeck @lykkeandyou @ok.future