Iconic visuals for a lifestyle iconoclast
A self-styled rule breaker, P4Markets is an online distributor and reseller specialising in lifestyle and fashion that gives brands the chance to sell their goods in leading marketplaces (Zalando, Amazon, Decathlon and the like). Championing ethical, sustainable and morally defensible brands and products, the company wants to redefine how to get worthwhile products into consumers’ hands.
P4Markets was in the market for a visual package that would embody its disruptive spirit while giving space to show off its eye-catching brand partnerships. We put together a dynamic corporate identity that includes everything from a distinctive yellow colour palette to a no-nonsense slogan and a company mascot that taps into the firm’s lifestyle focus. The name, too, received a visual makeover: from P4Markets to the sleek and enigmatic P4M.