Shaping Futures
Highlighting the human touch for a worthwhile cause

Client

Schwarzkopf Professional

Branch

Beauty

Charity

Services

Brand Strategy

Brand Architecture

Brand Design

Social Media

Explainer Videos

Animation

Printed Matter

Case Study
Overview

Hair matters. So do younger generations.

Schwarzkopf knows this all too well, which is why it created the “Shaping Futures” programme: it gives disadvantaged young people the chance to learn the vital trade of hairdressing – and change their lives in the process. Since it was founded in 2008, Shaping Futures has helped more than 2,600 young people in 33 countries.

The programme is about lending a helping hand while paving the way for self-empowerment.

This spirit is embodied by the Shaping Futures logo: a strand of hair twisted dynamically into a stylised heart surrounded by a coiffed head of hair. Other hairs unravel, intertwine and create unique shapes that make use of a varied colour palette. The slogan – transforming lives through hairdressing – rightfully takes pride of place front and centre.