
studioarndtbenedikt Festival branding with a sip of dolce vita ☀️🐛 Ciao Amici Festival is a festival by friends, for friends – and their friends. In its 3rd edition this year, around 350 visitors came together in the Allgäu, Germany to enjoy 16 acts: from laid-back indie sounds to DJ sets until sunrise, yoga sessions to recharge, and food that tastes like pure summer. The setting? @dasrosso – a countryside retreat that feels like Tuscany with a touch of Wabi Sabi. 🏔️ Our challenge: capture this spirit in a design that feels as warm and welcoming as the festival itself. We created a visual identity built on: 🍏 Playful, loving illustrations that echo orchards, flower fields, and the magic of summer. 🍏 A key visual that radiates warmth and playfulness. 🍏 Design assets for every touchpoint: from merch and drink menus to signage and vibrant social media posts. The result? A branding that mirrors the joy of gathering with friends and dancing under the open sky 🌸 Maybe next year holds the next edition of @ciaoamicifestival. Who’s in? 📸 by @florianschueppel #BrandIdentity #FestivalDesign #VisualIdentity #ArndtBenedikt #CiaoAmiciFestival #DesignCase #GraphicDesign