Unsere Expertise

studioarndtbenedikt Exploring the world through a lens – and through a brand’s vision 🌍📸 Boehringer Ingelheim isn’t just shaping the future of healthcare – they’ve been shaping cultural horizons since 1959 with the Internationale Tage. Each year, the exhibition at the Old Town Hall in Ingelheim on the Rhine opens a window into the art and culture of our world. This year’s theme, “Neugier, Mut und Abenteuer – Fotografinnen auf Reisen”, celebrates trailblazing women who, starting in the 1920s, set out to capture rarely seen places in breathtaking images. Our mission: create a social media campaign for LinkedIn and Facebook that amplifies Boehringer Ingelheim’s cultural commitment while reinforcing their brand values of curiosity and pioneering spirit. Through targeted carousel and video formats, backed by a paid campaign, we created a narrative that spoke to art lovers, local audiences and the professional network alike. The results speak for themselves: 1.15M impressions (+59% vs. 2024), 334K complete video views (+459%) and 76% longer engagement. Art, brand and audience – connected in one seamless journey. Here’s to the next adventure at the Internationale Tage 2026. ✨ #DesignForCulture #SocialMediaCampaign #BrandEngagement #CulturalMarketing #PharmaBranding #LinkedInMarketing #StorytellingThroughDesign #BoehringerIngelheim #StudioArndtBenedikt

studioarndtbenedikt Where memory meets meaning: The power of combination marks. For brands like Future Candy, Podstars and YeahBoy, we designed logos that merge typographic precision with symbolic depth — turning fleeting impressions into lasting brand recall. 🧠 Why combination marks work:
• Anchor visually and verbally in memory: By combining image and name, they strengthen recall through dual encoding in the brain. • Link emotional cues with semantic meaning: The symbol sets a tone, while the word provides context — together, they tell a richer story. • Trigger unconscious associations: A strong icon can evoke cultural, emotional or familiar references before the name is even read. • Strengthen recognition across fast-moving touchpoints: Whether on social, packaging or signage – the combined impact increases visibility. Our solution: strategic duality. Every mark we create is built to perform cognitively and visually — in motion, at a glance, or across languages. 🔗 Curious about how we blend type and symbol into cohesive systems?
Explore more in our logo dump series. #logodesign #combinationmark #visualidentity #brandingstrategy #typographyinbranding #designsystem #arndtbenedikt @stikkyapp @podstars.omr @yeahboy_hh

studioarndtbenedikt The cool side of pharma logistics ❄️✨ 
Temptiv doesn’t just move temperature-sensitive cargo – it moves with care, precision and purpose. As a new name in pharma logistics, the brand had to make an impact from day one. Our task: create an identity that’s as clear and reliable as the service behind it – and just as adaptable.
 We built a brand system that balances structure with sensitivity. Every element – from the snowflake-inspired logo to the custom typography – is designed for precision, readability and scale. But we didn’t stop at clarity. To make the brand feel human and forward-thinking, we introduced hand-drawn illustrations, a warm photographic style and a carefully calibrated color palette. The result is a brand that communicates trust – visually, emotionally, and functionally. Temptiv now has a presence that reflects its promise: keeping cold chains warm with trust. 🔗 Discover the full case on our website and see how a brand can make complexity feel effortless. #Branding #VisualIdentity #PharmaDesign #ColdChainLogistics #BrandDesign #StudioArndtBenedikt #Typeface #Illustration

studioarndtbenedikt Seamless security, stronger identity What does it take to launch a new pharma logistics brand that’s as sensitive as its cargo? For Temptiv, clarity was key – from the very first degree. 🌡️ The Challenge
Temptiv is a fresh force in temperature-controlled pharma logistics – combining modular packaging, warehousing and cross-border transport in one seamless service. As a completely new brand, they needed more than a logo: trust, visibility and recognition had to be built from day one. The name – a blend of “temperature” and “sensitive” – set the tone. But how do you turn that into a compelling identity ready to perform across digital, physical and regulatory environments? Our Solution
We developed Temptiv’s brand from the ground up – defining its name, character and visual DNA in a fast, collaborative process. At its core lies a modular dot-grid system that shapes every design element:
• A mirrored “T” logo, inspired by snowflake geometry, signals clarity and cold-chain precision
• Two custom typefaces ensure consistency across digital, print and packaging
• A reduced color palette balances cool expertise with vibrant energy
• Layouts and iconography reinforce structure and scalability
• Human illustrations and warm-toned photography add approachability and trust Together, these elements create a scalable system that adapts to every touchpoint – and lives up to Temptiv’s promise: To secure tomorrow, we preserve today. Always ahead, because every degree counts. 🔗 Curious how strategy becomes structure? Stay tuned! #Branding #DesignSystem #VisualIdentity #PharmaLogistics #ColdChainDesign #StrategicDesign #StudioArndtBenedikt #Illustration #Typeface #CustomTypeface

studioarndtbenedikt Design that bites back 👀 How do you turn 4,000 years of culinary tradition into a head-turning food brand? You keep it real – and you keep it spicy. When @sonamu.kimchi approached us, they had one goal:
✨ Make kimchi impossible to ignore. The Western market was lacking in flavour, depth – and design. Our task? To create a brand identity that would do justice to SONAMU’s roots and resonate with a wide audience. We set out to celebrate Korean culture without leaning into stereotypes, crafting a design that appeals to both culinary connoisseurs and curious first-timers. The goal was to strike the right balance between cultural depth, playful energy and visual clarity. We responded with a brand full of bite:
Illustrations inspired by Korean mythology bring meaning and memorability. The packaging is clean and confident – instantly recognisable on the shelf. And the tone of voice is bold, witty and warm, without ever feeling forced. The result? A design system that’s as layered as kimchi itself – crunchy, complex, with a kick at the end. SONAMU kimchi will hit the shelves soon – and it’s ready to shake things up. Stay tuned! 🌶️ 📸 by @florianschueppel #foodbranding #designstudio #koreanfood #packagingdesign #brandingwithbite #sonamu #studioarndtbenedikt #kimchi #illustration #branding #magichandsformagicbrands