studioarndtbenedikt Designing clarity, confidence and calm 🍃 Packaging that reflects balance inside and out. In a saturated health market, GreatVita needed a brand that truly reflects its promise: natural quality and everyday balance. Our task: translate that mindset into a visual language that feels light, trustworthy and human – most tangibly through a distinctive packaging design. ✨ Our approach: – Developed a modular packaging system with consistent hierarchy and flexible formats – Used vibrant greens and soft neutrals to reflect natural energy and everyday calm – Introduced tactile contrasts – matte surfaces, crisp typography and delicate gradients – for a modern, trustworthy feel – Added botanical illustrations and hand-drawn icons to convey honesty and human warmth Each detail contributes to a sense of lightness and clarity — turning simple supplements into lifestyle statements. The result: packaging that feels as healthy and balanced as what’s inside. 👉 See the full case and design system on our website. #PackagingDesign #BrandIdentity #HealthBranding #DesignSystem #VisualIdentity #ProductDesign #StudioArndtBenedikt
