Amore
Creating an event concept to fall in love with

Client

Asphaltgold, Warsteiner

Branch

Events

Charity

Services

Brand Design

Naming

Social Media

Animation

Event

Printed Matter

Case Study
Overview

Frankfurt’s Bahnhofsviertel is one of the most interesting places in Germany

On only half a square kilometre, brothels, art and some of the city’s hippest clubs meet. Once a year, the district celebrates itself with the Bahnhofsviertelnacht, which now attracts 50,000 visitors. Warsteiner and Asphaltgold used this backdrop for a crashing charity event with which they also celebrated the friendship between the two brands in an image-effective way. We developed the motto, the visual concept and of course all the assets of the event. Amore – che altro?

Giving never goes out of style!

The two brands clearly wanted to get involved with the district and give it something back. For this purpose, we designed a top-class charity event under the motto “Amore”. The concept plays with love, humanity and friendship on the one hand, but also offers enough projection space for the red light milieu and everything that goes with it. In the center of the charity thought stood an exclusively of us arranged T-Shirt, which was sold at the event location. The revenue went to Doña Carmen e.V., which stands up for the rights of prostitutes.

With Amore to detail

For the event design, we used the motif of the rose as the overall key visual with which we branded the event and gave it the visual bracket. The rose itself stands for love and affection, the rough style and the thorns for offside and danger. We mixed the motif with a documentary image world and insignia from the milieu to create a consistent design system. We used it for a variety of applications, both online and offline. Interior design of the event locations in cooperation with Volkmann Grolik.