Novoky
A fintech that doesn’t feel like a fintech

Initially nameless, the startup had to move fast in order to make inroads in the financial industry and secure its own future. That meant targeting prominent online merchants and making plain the disruptive nature of its solutions through a strong visual identity. The first step? Finding a name fit for a financial iconoclast.

Handling chargebacks and disputes is more complex than putting coins in a piggybank, which is why we conducted workshops with the founders to understand the concepts and distil the future brand’ essence: a disruptive force that unlocks financial value for its clients. Next up: the name. It had to be vibrant and veer from the script, which led us to NOVOKY. It combines the Latin for ‘new beginning’ with the idea of a ‘key’ to unlock financial value. We then channelled our energy into Novoky’s corporate design, eschewing the stuffy pantone blue of its counterparts in favour of a bright, four-colour palette complemented by elaborate, yet crystal-clear illustrations. This was part of a wider design hierarchy that runs the gamut from animated forms to static suggestions. The final stage was to compile an intuitive style guide on how to roll out the corporate design system online and offline – from trade fairs to Twitter.

We’ll admit it: We rather enjoyed being a disruptive influence for Novoky. If only our teachers could see us now.